The Economist: Election Campaign

The Economist, a weekly magazine publication, re-engaged British voters by offering a cutting perspective with the brand's trademark wit (and a free copy of The Economist to help inform their vote).

Agency: Proximity London

Objectives

When Theresa May called a surprise general election, the media started to forecast a foregone conclusion. Across the UK, a numbed electorate began to switch off. However, The Economist wanted to make sure people made an informed decision about voting. To get them re-engaged, we wanted to step in wherever the conversation was happening, to offer a cutting perspective with the brand's trademark wit (and a free copy of The Economist to help inform their vote).

Strategy

Our Brand Response campaign had already proven the power of context - The Economist steps in where prospects...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands