Campaign details
Brand: United Nations Framework Convention on Climate Change (UNFCCC)Brand owner: The United NationsLead agencies: Grey London, WPPContributing agency: KantarCountry: United KingdomIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Livestreaming, Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
In an age where grassroots activism is on the rise, many people feel that action happens on the street, not behind the doors of the United Nations.
WPP brought together a team, led by Grey London, to help the...