Campaign details
Advertiser: Uber TechnologiesBrand: UberAgency: Zulu Alpha KiloCountry: Canada
Campaign Summary
Impaired driving, a problem around the world, is surprisingly prevalent in Canada. Research from the Centers for Disease Control found that of the world's 19 wealthiest countries Canada ranks first in the percentage of roadway deaths due to impairment. Over a third of road fatalities involve alcohol. In a country that gets so many things right, that was an uncomfortable truth. Uber, in partnership with Mothers Against Drunk Driving (MADD), asked us to apply the disruptive thinking for which Uber is...