Burger King: Who said men don't cry?

Ali Khalil

To win over young Saudis, QSR brand Burger King joined their conversation via a social stunt that trolled one of their most famous football icons.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalAgency: Wunderman Thompson KSAMarket: Saudi ArabiaIndustries: Restaurants & takeawaysMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

To win over young Saudis, QSR brand Burger King joined in with their heated football conversation via a stunt that trolled one of their most famous football icons Sami Al Jaber, former captain and star striker of Saudi's number-one football team, Al Hilal. The stunt, which aimed to trick the public into thinking that Burger King's account had been hacked...

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