Burger King Whopper: Real Meals

Quick-Service Restaurant chain Burger King partnered non-profit organisation Mental Health America in a multiplatform campaign that changed the national dialogue around mental health among young people in the US.

Campaign details

Brand: Burger King WhopperBrand owner: Restaurant Brands InternationalAgency: MullenLowe USMarket: United StatesIndustries: Restaurants & takeawaysMedia channels: Online video. Packaging & design, Public relations, Social mediaBudget: 0k

Executive summary

So much of Burger King's marketing is outlandish that it's easy to forget its history of social good. In 2019, we wanted to help people in the US 'feel their way' by tackling a pressing issue: mental illness.

We understood that no one is happy all the time. With the pervasive nature of social media, there is...

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