Campaign details
Brand: The Federation (FELGTB)Brand owner: The Federation (FELGTB)Agency: LOLA MullenLoweMarket: Russian FederationIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Online video, Public relations, Social media, Websites & micrositesBudget: 0k
Executive summary
Russia is one of the most homophobic countries in the world. Displaying the Pride flag, a symbol celebrating lesbian, gay, bisexual and transgender communities, can get you arrested.
With the world's eyes on Russia for the 2018 FIFA World Cup, FELGTB, Spain's largest organisation for LGBT+ rights, saw an opportunity to protest the...