Podcasts in the sport and news categories attract the most programmatic advertising investment, according to data from audio publishing platform Omny Studio.
Sport podcasts lead the pack, taking a 17% share of advertising revenue, with news & politics following behind with 13%. Comedy also stands out, with comedy (music & audio) taking a 10% share and comedy events at 9%.
Omny finds that news and comedy podcasts are the most popular genres with listeners, accounting for 22% and 21% of downloads respectively.
The United States alone accounts for almost 60% of all downloads and is still growing quickly....