Netflix's marketing spend has grown at the quickest rate in more than two years as the video streaming market becomes more competitive, according to a WARC Data analysis of the latest company data.
Marketing spend rose 39.0% year on year in Q2 2021, the largest increase since 2018, to reach $604.0m. This is the largest amount the company has ever spent on marketing in a second quarter.
Netflix actually cut its marketing spendto a three year low in 2020, partly as a result of strong subscriber growth from audiences at home during the coronavirus pandemic....