2021 Asian Strategy Report: Insights from the WARC Awards for Asian Strategy

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Awards for Asian Strategy 2021.
  • Brand advocacy takes centre-stage, as consumers’ new expectations of brands and their evaluation of businesses are based on actions and long-term commitment to worthy causes.
  • Strategic partnerships can help amplify reach and lead to growth.
  • Truly empathetic communications go beyond messaging to truly support and engage consumers, as proven by winners like Cadbury Celebrations and Ginebra San Miguel.
  • While TV strengthened its lead, partly due to lockdowns forcing people to stay at home, the most successful campaigns showed a layered approach to media planning....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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