Brand partnerships: Consumer sentiment data

Analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI and covering brand discovery, touching on brand interactions and brand research, and potentially feeding into strategies for brand partnerships.
  • Consumers discover new brand and products through TV ads and social media ads, with search engines being the most important points of discovery which aren’t ads.
  • When researching brands and products, consumers primarily use social networks or search engines, as opposed to brand sites, which are the fourth most used resource.
  • Brands need to be more eco-friendly and listen to customer feedback, as well as improve their knowledge and skills....

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