Building ‘crisis ready’ client-agency relationships during COVID-19

The COVID-19 pandemic has poured light on pre-existing cracks in client-agency relationships, and relationships new to evolve for a new era of marketing volatility.

Why it matters

The volatility of the COVID-19 pandemic has forced client-agency relationships to change up processes, communicate clearly, and move quickly under pressure.

Takeaways

  • Agencies must commit to posing difficult questions, having awkward discussions, and challenging every brief for the betterment of the brand, the work and ultimately, the relationship.
  • Agencies need to have the power to provide proof-based stories for clients to make decisions.
  • To get to the best creative solution, every required part of the team – from strategy to media – should be working on the brief or business problem from the get-go.

COVID-19 has certainly...

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Insights Team
Bray Leino

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