DTC e-commerce: What does it take to win?

Grey India’s Arun Raman delves into the fundamental principles behind the Direct-to-Consumer or DTC business model.

This article is part of a Spotlight series on the Direct-to-Consumer (DTC) model in India. Read more

We live in an Era of Plenty.

Similar products offering similar benefits targeting similar people at similar prices at similar place – doing business in the era of plenty is a minefield for uniqueness.

The era of plenty is unearthing a burgeoning challenge – differentiation. And the era of plenty is adding to the cost of doing business. Retail presence is more expensive every day. Higher distribution costs with increasing trade margins and higher real estate costs are adding...

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