Headless commerce: Incremental gains and exponential change

Mudit Jaju

Explores the technology requirements for brands wishing to sell via social commerce.

Shoppable media

This article is part of a series of articles from the WARC Guide to shoppable media. Read more.

A thousand articles have been written starting with “COVID-19 has driven a huge acceleration in e-commerce”. While that is true, 2020 was always going to be landmark year for e-commerce, pandemic or not. Towards the end of 2019, before we had to line up to buy groceries and teach children not to high five, we had started to see a new form of e-commerce start to gather steam: ‘headless commerce’.

What is headless commerce?

Its sensational name is...

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