How COVID-19 is affecting 2020 holiday shopping trends

Examines new shopping behaviors brought on by COVID-19 and how they are changing the holiday shopping season for consumers, retailers and brands.

Why it matters

Huge rises in e-commerce, and acceleration of purchase behaviors such as BOPIS (Buy Online, Pickup In-Store), combined with the ongoing pandemic, mean retailers and brands have to change their holiday season strategies.

Takeaways

  • One-third of shoppers will likely hit the stores earlier than usual, and a little over half plan on sticking to the same shopping schedule that they did last year.
  • Even with so much happening online, at the end of the day, people still want interaction, so brands should use channels to engage with their audiences, to communicate the holiday spirit.
  • Loyalty programs can help...

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