This article is part of the December 2021 Spotlight US series, "DEI in marketing: How it's progressing – and how it isn't.” Read more
It’s clear that people are demanding to see themselves more fully and more accurately represented in advertising. They want to see their true selves – and the true diversity of their communities – portrayed more frequently and more precisely across a wide-range of areas, including race, gender and sexual orientation.
These demands are not confined to just one marketing activity; they apply across the full spectrum, including to digital campaigns. In a recent study we...