Taking a stand is a choice today but a compulsion tomorrow for Indian brands

Leo Burnett India’s Ankit Singh draws on global parallels to show why Indian brands must stand up for issues and walk the talk.

This article is part of a Spotlight series on how brands in India can take a stand and communicate effectively. Read more

“We cannot be sure of having something to live for unless we are willing to die for it.”

- Che Guevara

“Believe in something. Even if it means sacrificing everything.”

- Nike’s Dream Crazy ad with Colin Kaepernick

Isn’t it astonishing that a sportswear brand’s communication in the 21st century shares an uncanny similarity with the war cry of an early 20th century revolutionary?

The world always had issues to be passionate about, causes to be pursued and voices...

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