Brands and the creator economy
This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.
Introduction
The creator economy is focused on content creation in live collaboration with a deep community engagement. When done effectively this can include an organic integration of brands,and can provide localisation on a global scale. Being at the forefront of connecting communities, the gaming and esports landscape is collaborating with brands in a way which ignites long term loyalty. The creators are often the ones who influence the influencers, they are the...