Online training: the fundamentals of marketing strategy

WARC, Cannes Lions and 42courses have combined to produce an online learning course in the basics of marketing strategy.

WARC, Cannes Lions and 42courses have combined to produce an online learning course in the basics of marketing strategy.

Special offer: WARC subscribers get 20% off this course – just use the code WARC2020. Sign up here.

This course – which is linked with WARC’s Strategy Toolkit – examines the insights and methods behind successful marketing strategies and equips you with the necessary practical skills as well as templates to help you plan, execute and measure your own campaigns.

You will learn the fundamental practical methods covering everything from the research phase, to...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands