Sustainable diversity in marketing starts with data

Looks at agency diversity data collected by Agency DEI, a self-funded US organization whose goal is to use data to make the advertising & marketing industry more transparent and equitable.

This article is part of the December 2021 Spotlight US series, "DEI in marketing: How it's progressing – and how it isn't.” Read more

The substance of this article is data, but the subject is power.

The power of data to reveal the imbalance of power in organizations that proclaim they invest millions of dollars and hours to ensure diversity of identities and perspectives, equitable access and treatment, and that everyone feels welcome and included.

The power organizations retain by withholding this data so that we don’t know what’s improving (or deteriorating) behind closed doors.

The power employees...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands