Burger King: Pay Cut Whopper

Fast-food chain, Burger King, humanised the transactional nature of app orders to increase home delivery sales in the UAE.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalLead agency: Wunderman Thompson DubaiContributing agencies: Asteroide Filmes, MediaCom, Canja do BigodeMarket: United Arab EmiratesSector: Restaurants & TakeawaysMedia channels: Mobile & apps, Online video, Point-of-purchase, in-store, Sales promotion, Social media

Executive summary

Due to the economic ramifications of COVID-19, employees were having to cope with a decision issued by the Ministry of Human Resources and Emiratisation which allowed employers to apply pay cut measures for the first time in history, to counter the COVID-19 economic crisis. For a wealthy...

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