AstraZeneca: Neb Adventures

Multinational biopharmaceutical company AstraZeneca created compelling animated content to enable the successful administration of essential medication to children in the UAE.

Campaign details

Brand: AstraZenecaBrand owner: AstraZenecaLead agencies: McCann Health Dubai, FP7 McCann DubaiContributing agency: Morph Digital SolutionsMarket: United Arab EmiratesSector: DTC, prescription productsMedia channels: Events & experiential, Mobile & apps

Executive summary

Weather conditions in the UAE trigger asthma. While most adults are given medication to deal with such ailments, children often need emergency nebulisation treatments. This is a distressing experience for children who, owing to pain perception, experience fear and discomfort.

Masks coming off, as kids struggle to get through the full dosage of six minutes,...

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