Loto Libanais: Dream Number

Lottery operator Loto Libanais literally changed the game to reignite engagement and increase ticket sales in Lebanon.

Campaign details

Brand: Loto LibanaisBrand owner: LLDJAgency: Impact BBDOMarket: LebanonSector: Lotteries, casinos, gamblingMedia channels: Mobile & apps, Outdoor, out-of-home, Print - General, unspecified, Social media, Websites & microsites

Executive summary

While lottery sales have been on the decline globally over the past few years, things were especially bleak in Lebanon, where lottery sales were down drastically.

One of the reasons for the massive drop in sales was economic stagnation and the prevailing negative sentiment in society, but another was boredom – people were tired of always playing the lottery...

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