Waitrose & Partners Food

Waitrose & Partners, the supermarket chain, uses its Waitrose & Partners Food magazine and app to maintain its distinctiveness and relevance in an increasingly fragmented grocery market in the UK.

Campaign Overview

Waitrose & Partners Food is a crucial element in the retailer's communications armoury. It espouses the brand, reflects and drives marketing briefs, and highlights new products. It provides a constant, much-loved dialogue with customers. Research reveals that 68% of people who read Waitrose & Partners publications look at Food magazine alone - highlighting its importance as a communication channel.

It is, of course, much more than this. Produced by a talented team, the magazine is as vital as ever. It's original, ground-breaking, beautiful to look at, invigorating to read, there is a fabulous diversity of features and wonderful...

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