Campaign details
Brand: Fortis HospitalsBrand owner: Fortis Hospitals LimitedAgency: Leo Burnett IndiaMarket: IndiaIndustries: Healthcare services, providersMedia channels: Cinema, Events & experiential, Integrated, Merchandise & free gifts, Online video, Public relations, Radio & audio, Socialmedia, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
This campaign translated a cultural taboo into cultural currency. The fight to get people to sign up for organ donation had been going on for 25 years, but with limited success. With 15 people dying every day waiting for an organ, it was...