Campaign details
Brand: GrabBrand owner: GrabLead agency: In-houseContributing agencies: M&C Saatchi Performance, MindshareMarket: Indonesia, Malaysia, Singapore, Thailand, Vietnam, PhilippinesIndustries: Rail, coach, boat & car rental, Restaurants & takeaways Media channels: Mobile & apps, Online display, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Never heard of social impact reports? Don't worry, you're not alone.
Many socially conscious brands have been publishing social impact reports for years – Starbucks, Toms, Google. Unfortunately, not many people care.
Mobile technology company Grab's 2019 social...