COVID-19: The creative fightback

Looks at how brands can help people to win the war of COVID-19 both through adapting products and services, and through communications.
  • National governments’ response has been varied in speed and severity, with some nation states such as Taiwan acting decisively to quarantine their populations and Western democracies like the USA and UK more slowly and incrementally until reaching a tipping point.
  • With such a varied response and confidence in government, we see private enterprise stepping in and helping people with practical advice, products that can help them adapt and generally trying to lift people's spirits in these challenging times.
  • Brands do have a role to play in the fight, and people expect brands to step up and lead during this difficult...

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