A behavioural science toolkit to aid price and value optimisation

Crawford Hollingworth

Crawford Hollingworth, Founder of The Behavioural Architects identifies the key Behavioural Science concepts that have been used to optimise price and value, using both scientific evidence and real-world examples to bring alive understanding and implementation.

Presented by:

Crawford Hollingworth (Co-Founder, The Behavioural Architects)

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