The future of identity after third-party cookies

Robin Berjon, VP Data Governance at The New York Times, explains why user identity is only ever meaningful – and meaningfully actionable – in a specific context, and shares the Times’s vision for the future of contextual targeting.

Presented by:

Robin Berjon (VP Data Governance at The New York Times)

Related content

  • The WARC Guide to The future of identity
  • The New York Times: Identity isn’t about identifiers – it’s about people
  • The state of advertising identity
  • The role of first-party customer data in helping brands to thrive in the post-cookie era...

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