WARC Talks 360: The WARC Guide to brand activism in the Black Lives Matter era
Kai D. Wright, Monique Nelson, Carol Watson and Kristin Hooper
Looks at how shifting demographics in the US are moving it toward a majority-minority country, and how marketers should adapt, and examines how to build teams that reflect diversity, and why they are important.
Marketing to multicultural consumers now and in the coming majority-minority
Kai D. Wright, Columbia University Lecturer, Ogilvy Global Consulting Partner, Author and Founder, blacklist100
Monique Nelson, Chair and CEO, UWG
Authentically reaching audiences requires focused insight, not campaigns that are simply re-adapted briefs from other targets – this webinar looks at how shifting demographics in the US are moving it toward a majority-minority country, and how marketers should adapt.
Building and nurturing diverse teams: Now and in the culturally complex future
Kai D. Wright, Columbia University Lecturer, Ogilvy Global Consulting Partner, Author and Founder, blacklist100
Carol Watson, Chief Inclusion Officer,...