Campaign details
Brand: Banco de Crédito BCPBrand owner: Banco de Crédito BCPAgency: TBWA PeruCountry: Peru
Market background
When in November 2017 Peru qualified for the FIFA World Cup for the first time in 36 years, every brand wanted to be part of the celebrations. Some companies approached this in the most functional and traditional way, with ad-hoc products and exclusive promotions that allowed a select few to travel to Russia for the matches. Others focused on sponsorships to build greater presence and drive brand awareness at the time of the FIFA World Cup....