Campaign details
Brand: LifebuoyBrand owner: Hindustan UnileverAgency: MindshareMarket: IndiaIndustries: Mobile & apps, Online video, Product sampling, Websites & micrositesMedia channels: Bath toiletries, soapsBudget: Up to 500k
Executive summary
Traditionally, Indians prefer to eat their meals with their hands. However, washing hands before eating is not a habit that comes easily to most Indians. Lifebuoy, India's number-one germ protection brand, faced the challenge of educating people on the importance of washing their hands before eating. We had to build relevance for Lifebuoy hand wash and bring about behavioural...