McDonald's: You name it, McDelivery serves

Fast-food brand McDonald's turned digital OOH billboards into ordering kiosks to drive awareness of its McDelivery service and sales in Spain.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sAgency: OMD SpainMarket: SpainIndustries: Restaurants & takeawaysMedia channels: Mobile & apps, Outdoor, out-of-home, Sales promotion, Voice, chatbotBudget: Up to 500k

Executive summary

Deprived of its main source of demand due to Covid-19 restrictions (90% of McDonald's sales come from its restaurants), the brand needed to boost its home-delivery service McDelivery, accountable for the 10% of remaining sales. The goal was to make McDelivery top of mind, thus contributing to the recovery of the brand once the lockdown ended in May 2020, but...

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