Canadian Tire Retail: We Do New

Mass retailer Canadian Tire tapped into the spirit of entrepreneurship to boost sales in Canada and prove it could be first to offer the new products consumers were seeking.

Campaign details

Brand: Canadian Tire RetailBrand owner: Canadian Tire CorporationLead agency: Touch�!Contributing agency: TaxiMarket: CanadaIndustries: Direct marketing, Point-of-purchase, in-store, Search marketing, Social media, Sponsorship - media, Television, Websites, micrositesMedia channels: Department storesBudget: Up to 500k

Executive summary

Mass retailer Canadian Tire is one of the leading retailers in Canada but is constantly challenged by fierce competitors such as Amazon. The online-based business model of the retail giant leads consumers to believe that pure-play e-comm players offer more new and innovative products vs. traditional retailers. But...

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