Campaign details
Brand: NikeAgency: Mindshare China
Strategy
Objective
Launching Nike's fastest running shoe yet, the Next%, Nike needed to harness data to identify and engage the nation's fastest and most dedicated runners.
Amongst this audience of dedicated runners, Nike wanted to increase brand favorability metrics and create hype for the launch of the Next%.
Target Audience
Nike was targeting China's fastest runners – a niche audience who would do anything to gain speed and get ahead of the pack.
Creative Strategy
Nike's Next% is the fastest running shoe ever created, allowing those who run in them to...