ViettelPay: Make Tet easy again – challenge accepted!

Viettelpay, a mobile payment app, relaunched the brand in the runup to Tết, the Lunar New Year in Vietnam, to educate people about its services and promote the app.

Campaign details

Brand: ViettelPay

Agency: Dentsu Redder

Strategy

Objective

Tết is the most eagerly awaited holiday for all Vietnamese except maybe the festival of joy. It brings along with it the pressure of saving money for gifts and celebrations while the booming amount of transaction over the Tết period makes it a little complicated. Many people are still unfamiliar with mobile and electronic payment options.

ViettelPay, launched in 2019, is a mobile payment app and digital bank service that functions without a bank account, offering everyone the ability to make transfers, pay bills or apply for loans in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands