Avon: Power Stay #VeioPraFicar

Cosmetics brand Avon increased sales in Brazil by proving the durability of its product through women’s sport.

Campaign details

Brand: AvonAdvertiser: Natura&CoAgencies: Wunderman Thompson São Paulo, Mutato São Paulo, Zeno São Paulo, i-Cherry CuritibaMarket: BrazilSector: Toiletries & Cosmetics

Executive summary

Lipsticks have been a symbol of empowerment and self-esteem, no wonder why they became a ‘makeup basics’, but new demands threaten this position. Even though beauty products are significantly consumed by Brazilian women, an increasingly busy routine challenges them to find high performance products that can keep up with long days – competitors are offering similar and inefficient products.

As a leading brand (15.6% share), AVON was challenged...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands