Campaign details
Brand: DoveBrand owner: UnileverEntrant company: Ogilvy, LondonMarket: GlobalSector: Skincare, sun protectionMedia channels: Online display, Online video, Outdoor,out-of-home, Print, Programmatic display, Social media, Television, Word of mouth,influencersBudget: 0k
Executive summary
When the Covid-19 pandemic hit, Dove committed $7.5m to support healthcare workers around the world with products, equipment and donations, and asked us to announce this.
Our challenge was to honour healthcare heroes without exploiting them, while staying true to Dove's platform of Real Beauty.
Beauty and a pandemic are uncomfortable bedfellows, requiring us to shift...