Help For Heroes: 40,000 Strong

UK service personnel recovery support charity Help for Heroes enlisted its own mini-army to get the nation talking and effect systemic change to the medical discharge process, while emphasising the charity's vital role during peacetime.

Campaign details

Brand: Help For HeroesBrand owner: Help For HeroesEntrant company: McCann LondonPR: McCann London / Help For Heroes, LondonMarket: EuropeSector: Charities & voluntary organisationsMedia channels: Email marketing, Events & experiential, Merchandise & free gifts, Online video, Outdoor,out-of-home, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

The war may be over, but for many sick and injured former service personnel it was still going on. Gaps and inconsistencies in the UK Ministry of Defence's medical discharge process were leaving thousands struggling...

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