McDonald's: Macca's Monopoly - Playing to WIN!

McDonald’s, a fast food restaurant chain, increased ROI after the coronavirus lockdown in Australia by dynamically serving prizes for its Monopoly game to encourage customers to play.

Campaign details

Brand: McDonald’s – Macca’s MonopolyBrand owner: Tim KenwardAgency: OMD AustraliaMarket: Australia

Executive summary

Every year Macca’s runs a gamified sales promotion called Monopoly. In 2020 we super charged our approach by personalising our media based on our customers’ interests and where they were on their Monopoly journey. Despite our second biggest state Melbourne in stage 4 lockdown, we successfully increased sales and game play, making Macca’s Monopoly 2020 one of our most effective campaigns to date.

Market background

As the majority of Australia started to emerge from lockdown we seized the...

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