A Case History: How The Norwegian Broadcasting Corporation (NRK) Met The Competition From Commercial Stations In The Early Nineties
Erik Dalen Markeds- og Mediainstituttet A/S (MMI), Norway andTor Fuglevik Norwegian Broadcasting Corporation (NRK)), Norway
HISTORICAL DEVELOPMENT OF THE NORWEGIAN RADIO MARKET.
Until the 1980's, broadcasting in Norway was limited to one national radio station and one national TV-channel, both operated by the same public service institution, The Norwegian Broadcasting Corporation (NRK). This implies that, although the idea of a public broadcasting monopoly was shared with most European countries, Norway stayed a 'one radio society' for...