Finding power, potential and innovation through brand experience

Explains how business leaders can unlock faster and more reactive innovation, building on existing brand equity and creating greater alignment with the core business.

Winning in the era of brand experience

This article is part of a series of articles on winning in the era of brand experience. Read more.

Unlocking the potential in brand experience

Only recently has the term ‘brand experience’ come to define how a brand lives across all touchpoints. At Rufus Leonard, it’s not a new idea. For 30 years, we’ve helped brands deliver extraordinary, consistent brand experiences at every interaction.

Brand experience (BX) refers to the memorable hero moments along the customer journey, while customer experience is about matching consumer expectations

BX is all-encompassing – transforming the...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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