Potential implications for marketing, measurement and ROI in a post-GDPR world

The implications surrounding marketing and digital measurement in a post-GDPR world are just beginning to emerge and while GDPR only covers Internet users in the EU, its reach and implications stem far beyond.

Data ethics

This article is part of a series of articles on data ethics. Read more.

Need to know

  • The GDPR has changed the way we think about data ownership, security, privacy, as well as the ethics surrounding the exchange of online information
  • In the wake of GDPR, data has become scarcer. While this makes data more valuable, it also means that the challenge associated with getting consumers’ informed consent and monetizing that data has increased
  • GDPR also attempts to breakdown monopolies and promote innovation. While brands may appreciate mass reach opportunities, there is no doubt that monopolies...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands