Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
Where to start
Anyone who’s had the chance to visit a Chinese public hospital can tell you they would want to avoid a repeat visit. Yet, these hospitals, especially the tertiary ones, are packed with patients. Their weary faces show they are tired of the burden of the diseases and conditions they carry, but, even more so, they depict the painstakingly difficult process of finding the right medical advice. In spite of continued government efforts, healthcare...