Adobe: r/Layer

Adobe, a computer software company, partnered with Reddit, a social news website, to inspire awareness and trial of the Creative Cloud Suite by bringing the product to life on the platform globally.

Campaign summary

Adobe partnered with Reddit to inspire creativity and awareness/trial of the Creative Cloud Suite by bringing the product to life on Reddit. A community canvas called "r/Layer" was built – inspired by Adobe's layers tool – where Redditors from around the world collaborated on an evolving work of art. Over five days, millions of users flocked to r/Layer and painted over 200,000 "layers," creating the world's largest digital real-time art collaboration.

Marketing challenge

In 2019 Adobe launched a campaign encouraging all young creators worldwide to 'Make the Leap' with Adobe products: a strong call to action to jump...

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