Amazon Sponsored Brands advertising spend on October 13–14 (Prime Day) grew by triple-digits (321%) year-on-year in the United States this year, according to data from performance marketing agency Tinuiti. This represents growth compared to the same two days in 2019, not the 2019 sales event (which was held on July 15-16).
Sales associated with Sponsored Brands advertising rose by 590% on October 13–14. Tinuiti notes that video ads were a major influence on this sales growth and accounted for one-fifth (19%) of Prime Day Sponsored Brands sales.
Sponsored Products also saw rapid growth this year, though at a...