Adspend quadrupled on Amazon Prime Day this year

An overview of advertising performance for Amazon and Google Shopping ads in the United States on October 13-14 2020 (Amazon Prime Day).

Amazon Sponsored Brands advertising spend on October 13–14 (Prime Day) grew by triple-digits (321%) year-on-year in the United States this year, according to data from performance marketing agency Tinuiti. This represents growth compared to the same two days in 2019, not the 2019 sales event (which was held on July 15-16).

Sales associated with Sponsored Brands advertising rose by 590% on October 13–14. Tinuiti notes that video ads were a major influence on this sales growth and accounted for one-fifth (19%) of Prime Day Sponsored Brands sales.

Sponsored Products also saw rapid growth this year, though at a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands