Advertising during the corona crisis

The COVID-19 crisis prompted heavy use of the word 'together' in advertising, to convey empathy.
  • But of course, the question stands as to whether it is true that advertising can make a difference now, and how it can best be done? To get a complete picture and provide advertisers a little more direction, DVJ has brought together three different studies and projects.
  • Firstly, DVJ interviewed more than 25 marketing managers, who were asked how they are dealing with the current coronavirus crisis.
  • Secondly, DVJ performed a meta-analysis on existing data to better understand the relationship between communication and sales.
  • Thirdly, DVJ tested over a hundred TV commercials and online video ads in three markets to...

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