Air Dolomiti: Passion on Board

Lufthansa-owned Italian airline Air Dolomiti increased bookings for leisure travel through a data-driven campaign that matched its destinations with consumers’ interests.

Campaign details

Brand: Air DolomitiBrand owner: LufthansaAgency: OgilvyMarket: Italy

Executive summary

Air Dolomiti’s objective was to increase bookings for leisure travel, but without starting a price war against other low-cost carriers.

The solution was Passion on Board: a data-driven campaign that matched people's passions with the airline's destinations. It suggested destinations to travellers and presented them as unmissable experiences.

Showing the right message, to the right people at the right time, this approach led Air Dolomiti to achieve amazing results, surpassing all KPIs, and meeting the objective of increasing leisure bookings over business...

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