Airbnb: Vive el Arte (Live Mexican Art)

Airbnb, an online marketplace for homestays, inspired Mexicans to explore their country's culture by hosting a competition to access old homes and museums of famous artists.

Challenge

Together, Diego Rivera and Frida Kahlo were brilliant, provocative and considered one of the most influential couples in the art and political scene of the 20th Century.

Despite the world-wide recognition of both of these artists, nowadays people are mostly focused on Frida as a symbol for the feminist movement and for her pioneering work with the "selfies". Little is remembered about the true legacy of these artists: a couple who shared a great passion for the Mexican culture and devoted their lives to defend, export, represent and celebrate all aspects of their home country. It is safe to...

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