ALKIMI brand creation: Cleaning up the category

ALKIMI, a brand of natural home cleaning products, launched its brand in the UK by creating a name and packaging design that reflects the science and nature behind the product.

Executive Summary

"With an exciting new innovation to launch, this agency was the natural (andpowerful!) choice. ALKIMI has been brought to life with an intricate and sophisticated design that perfectly captures the science behind its efficacy while creating all important shelf standout in a highly competitive category. No longer will consumers have to choose between eco and effective - ALKIMI brings them together in a cleaning range that means business!"

Graham Burchell - Founder and Executive Group Chairman of Challs

Outline of Project

The global cleaning category is increasingly becoming messy, with natural challenger brands muddying the water for the...

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