Design consultancy: BrandOpusAdvertiser: Allied Bakeries
Executive Summary
BRIDGING THE GAP BETWEEN IN-STORE BAKERY AND STANDARD WRAPPED BREAD
Allinson's, a truly authentic 100 year old bread brand, with a pioneering spirit at its heart.
Driven largely by consumption trends around healthier eating, the pre-packaged UK bread market has been in decline for several years. However, bread is still central to home life with nearly every household in England purchasing it regularly, it just seems that shoppers are eschewing mass-produced sliced bread for something more wholesome and artisanal. (The Grocer, Bread & Baked Goods Category Report 2018). Although perfectly...